WilliWear challenged the status quo of the fashion system through showroom, shop, and popup design. These environments functioned as spaces of commerce, creation, public gathering, and performance. They set the scene for customers to realize their own desires, rather than those manufactured by aspirational advertising.
Drawing, WilliWear Fifth Avenue Store, New York, 1987
Designed by SITE
Brush and watercolor, pen and ink on paper
Courtesy of SITE