Image Story

SITE Drawings

WilliWear challenged the status quo of the fashion system through showroom, shop, and popup design. These environments functioned as spaces of commerce, creation, public gathering, and performance. They set the scene for customers to realize their own desires, rather than those manufactured by aspirational advertising.

 

Drawing, WilliWear Fifth Avenue Store, New York, 1987
Designed by SITE
Brush and watercolor, pen and ink on paper
Courtesy of SITE

James Wines of SITE for WilliWear, Fifth Avenue Store Drawing, New York, NY, 1987

Multicolored watercolor and ink conceptual illustrations for the interior of WilliWear’s Fifth Avenue showroom

Drawing, WilliWear Fifth Avenue Store, New York, 1987
Designed by SITE
Brush and watercolor, pen and ink on paper
Courtesy of SITE

Multicolored watercolor and ink illustrations of the interior of WilliWear’s Fifth Avenue showroom as a collage of public park fragments

James Wines of SITE for WilliWear, Fifth Avenue Store Drawing, New York, NY, 1987

Drawing, WilliWear Showroom, New York, 1983
Designed by SITE
Pen and ink on paper
Courtesy of SITE

We said, ‘Lets just do the street. Lets bring the street into the showroom. And he loved that idea. Smith gave Wines a tour of the Christopher Street Pier, then a well-known gay cruising spot, in order to point out areas that featured his favorite textures, materials, and atmospheres. He highlighted particular arrangements, specific portions of corrugated metal and pipes. He also took me to the gay bars around the waterfront.James Wines, SITE partner

Drawing of the interior space of the WilliWear showroom as a collage of waterfront fragments

James Wines of SITE for WilliWear, Showroom Drawing, New York, NY, 1980

Drawing, WilliWear Showroom, New York, 1983
Designed by SITE
Pen and ink, brush and wash on paper
Courtesy of SITE

SITE and WilliWear both cared about personal freedom and creating public experiences in the context of daily life. Willis creative inspiration came from watching how people on the street lived in their clothes. So my concept for bringing the streets of New York City into a commercial interior succeeded in breaking down the barrier between inside and outside while reflecting WilliWears identity.Alison Sky, SITE partner

Drawing of the interior space of the Fifth Avenue showroom as a collage of waterfront fragments

James Wines of SITE for WilliWear, Showroom Drawing, New York, NY, 1983

Drawing, WilliWear Harrods Boutique, London, England, 1983
Designed by SITE
Pen and ink, brush and wash on paper
Courtesy of SITE

Drawing of the interior space of the WilliWear section in Harrods’ boutique as a collage of waterfront fragments

James Wines of SITE for WilliWear, Harrods Boutique Drawing, London, England, 1983

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