Smith saw design as a means to disseminate his ideas widely and capture the imagination of his audience. He engaged with graphic, product, animation, interior, set, and architectural designers throughout his career, and designed his own graphic patterns, identities, and publications for his brands. WilliWear’s seductive showrooms and boutiques, vibrant identities, and playful zines illustrate Smith’s creative urge to collaborate across disciplines and provide a platform for unconventional design.