Willi Smith Street Couture
During his twenty-year career Willi Smith (1948–1987) united fashion and American culture, marrying affordable, adaptable basics with avant-garde performance, film, art, and design. Smith hoped to solve what he called “the problem of getting dressed,” or the lack of control fashion afforded the everyday person, by using clothing as a tool for the liberation of stereotypes around race, class, sex, and gender, and bringing art into the mainstream. In the wake of the 1974 recession and Vietnam War, Smith founded WilliWear Ltd. with business and creative partner Laurie Mallet to produce clothing, events, and experiences with a wide range of collaborators who used new technologies and progressive ideas to transform their creative fields and instigate social change. At the time of his sudden death from AIDS-related illness, Smith was considered to be the most commercially successful Black American designer of the 20th century and a pioneer of “street couture”—fashion inspired by the creativity of people from the cities to the suburbs that captured the egalitarian spirit of the age. Willi Smith: Street Couture surveys Smith’s pathbreaking imagination of an inclusive, collaborative, and playful new society.
SITE, in collaboration with Sam Chermayeff Architects, designed this exhibition to recall the WilliWear showrooms and boutiques, like the one seen in the image above. Conceived by SITE partners Alison Sky and James Wines from 1982–1987, these retail experiences were composed of construction materials and objects salvaged from the sidewalks of New York City, bringing the improvisational energy of the street indoors as a framework for sales, events, and installations. SITE’s streetscapes embody WilliWear’s emphasis on the power of art to transform daily life.
This exhibition would not have been possible without the guidance and support of Willi Smith’s family, friends, and collaborators including Jeffrey Banks, Anthony Barboza, Martine Barrat, Alvin Bell, Bill Bonnell, Mark Bozek, Stephen Burrows, Ruth E. Carter, Christo, Pat Cleveland, Peter Gordon, Bethann Hardison, Kim Hastreiter, Laurie Mallet, Peter McQuaid, Bill T. Jones, Les Levine, Alma Luna, Linda Mason, Dianne McIntyre, Veronica Jones, Maira Kalman, Steven Meisel, Miralda, Rosemary Peck, Robert Risko, Edwin Schlossberg, Alison Sky, Audrey Smaltz, Norman Smith, Toukie Smith, Jorge Socarras, Kim Steele, Jeff Tweedy, Max Vadukul, Sylvia Waters, Veronica Webb, and James Wines.
Willi Smith: Street Couture is made possible with principal support from
Major support is provided by
Additional support is provided by the Ehrenkranz Fund and Edward and Helen Hintz. Funding is also provided by The Coby Foundation, Ltd., the Esme Usdan Exhibition Endowment Fund, The Keith Haring Foundation, the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature, and the Cooper Hewitt Master’s Program Fund. In-kind support is provided by the National Museum of African American History and Culture, Cargo, and the Hirshhorn Museum and Sculpture Garden.
Digital platform design: Linked by Air
Installation Views
Objects from the Exhibition
Caricature of Willi Smith for Invitation
, 1985Lithograph on paper
Courtesy of Mark Bozek
Costume Design Drawing
, Ca. 1975Pen and ink, marker, graphite on paper
Courtesy of Alvin Ailey Dance Foundation, Inc.
Costume Design Drawing
, Ca. 1975Pen and ink, marker, graphite on paper
Courtesy of Alvin Ailey Dance Foundation, Inc.
Costume Design Drawing
, Ca. 1975Pen and ink, marker, graphite on paper, cotton swatches
Courtesy of Alvin Ailey Dance Foundation, Inc.
Costume for Take-Off from a Forced Landing, Jumpsuit
, 1984cotton
Although the first pilot’s license was issued to a woman in 1911, women were not accepted as commercial pilots until the early 1970s. Bessie Coleman was the first Black American woman and Native American to be issued a pilot’s license, which she received in 1926. It is credited Courtesy of Dianne McIntyre.
Drawing
, 1987Black and red marking pen, crayon, collage on tracing paper
Gift of Ken Friedman
Drawing
, 1987Black and red marking pen, crayon on tracing paper.
Gift of Ken Friedman
Film Screening Invitation
, 1985Lithograph on paper
Courtesy of Mark Bozek
Film Screening Ticket
, 1985Print on paper
Courtesy of Mark Bozek
Groom’s Suit
, 1986Linen
Courtesy of Ed Schlossberg
Jumpsuit
, 1984Cotton
Courtesy of Dianne McIntyre
Jumpsuit
, 1984Cotton
Courtesy of Dianne McIntyre
Menswear Illustration
, 1984Pen and ink, graphite on paper
Courtesy of Bill Bonnell
Menswear Illustration
, 1984Pen and ink, graphite on paper
Courtesy of Bill Bonnell
Menswear Illustration
, 1984Pen and ink, graphite on paper
Courtesy of Bill Bonnell
Menswear Illustration
, 1984Pen and ink, graphite on paper
Courtesy of Bill Bonnell
Menswear Illustration
, 1984Pen and ink, graphite on paper
Courtesy of Bill Bonnell
Menswear Illustration
, 1984Pen and ink, graphite on paper
Courtesy of Bill Bonnell
Photograph
, 1987Digital print on paper
Courtesy of Ken Friedman
Photograph, Humanoid Folding Screen
, 1982Wood
Courtesy of Rosemary Peck
Poster
, 1983Offset lithograph on newsprint
Courtesy of Bill Bonnell
Poster
, 1984Offset lithograph on newsprint
Courtesy of Bill Bonnell
Poster
, 1983Offset lithograph on newsprint mounted on board
Courtesy of Bill Bonnell
Poster
, 1984Offset lithograph on newsprint
Courtesy of Bill Bonnell papers, Vignelli Center for Design Studies, Rochester Institute of Technology, Rochester, NY
Press Folder
, 1985Lithograph on paper
Courtesy of Mark Bozek
Screenprint, pen and ink on paper
Courtesy of Laurie Mallet
Print, An Elite Is Inevitable. . .
, 1984Screenprint on paper
Courtesy of Laurie Mallet
Print, I Can’t Look at you and Breathe at the Same Time
, 1984Screenprint and collage on paper
Courtesy of Laurie Mallet
Shirt and Pants
, 1984Cotton
Courtesy of Dianne McIntyre
Shirt and Shorts
, 1984Cotton
Courtesy of Dianne McIntyre
Shirt and Skirt
, Ca. 1975Synthetic fibers
Courtesy of Dianne McIntyre
Shirt and Skirt
, Ca. 1975Synthetic fibers
Courtesy of Dianne McIntyre
Shirt and Skirt
, 1984Cotton
Courtesy of Dianne McIntyre
Sketchbook, Cotton Club Gala Costume Designs
, 1985Pen and ink, collage, fabric swatches on paper
Courtesy of Mark Bozek Smith’s sketchbook is opened to a spread of costume design drawings for The Original Cotton Club-Gala presented by La MaMa Experimental Theater and WilliWear Ltd. in 1985. Smith’s designs for the costumes were inspired by his travels in Senegal and the costumes Black American entertainers wore when performing at the original Cotton Club in Harlem from 1923–1940.
Uniform Shirt and Pants
, 1985Cotton
Courtesy of Mark Bozek
Vest and Pants
, ca. 1975Cotton twill, acetate
Courtesy of Dianne McIntyre
Willi Smith’s Glasses
, ca. 1985–87Polycarbonate
Courtesy of Rosemary Peck
WilliView Maquette
, 1985Collage on board
Courtesy of Bill Bonnell
WilliWear Map Print Skirt
, 1986Cotton
Cooper Hewitt
Wrapped T-shirt, An Elite Is Inevitable. . .
, 1984Screenprint on cotton; offset lithograph on paper, plastic
Courtesy of Laurie Mallet